Did you know that 9.4 million companies are founded by women? A 2015 research on this phenomenon shows that this number has jumped 68% since 2007. Given these astonishing digits, we can conclude that female entrepreneurs belong to the fastest-growing segment of the small business community.
However, being a woman in a hectic entrepreneurial ecosystem is quite harsh. The reasons for dissatisfaction are constantly pilling. Apart from numerous social challenges, the difficulties in gaining capital and the differences in perceiving male- and female-owned businesses, the major issue every woman faces is the imbalance between her business and private life. These two aspects are constantly overlapping and, if you don’t find a way to manage them properly, you will lose control of both.
Mind your Priorities when Starting a Business
When starting a company, you need to assess your target demographics, do a detailed market analysis, find a source of funding and build a marketing campaign. Parallel with these steps fundamental for your success, you also need to choose a business idea you are passionate about.
For instance, some entrepreneurs dream of building an international empire in their field of expertise. If you enjoy being on the road all the time, hiring and firing a number of employees on a monthly basis and dealing with the annual revenue in tens of millions, that’s fine. You just need to keep in mind that such a lifestyle will greatly affect all segments of your private life. On the other hand, launching a small business and concentrating on its gradual growth causes less stress and gives you a chance to organize your personal life efficiently.
Leave your Private Life at the Office Door
There are some basic norms determining what’s professional and what’s private. For instance, it’s perfectly fine to ask your coworkers how they spent their holidays or how their family is doing. However, you shouldn’t either ask or answer the questions about your love life, personal hobbies, family matters or financial status, as they exceed the boundaries of professional behavior.
Furthermore, as a business owner, you won’t be able to encourage professional communication among your employees if you don’t leave your personal life at the office door. For example, one of the harshest moments in every woman’s life is divorce. In order to prevent stress from taking its toll on your career, you might want to take a couple of days off and collect your thoughts before you move on.
Separate your Private and Professional Contacts on Social Networks
According to Statista, there are 2.46 billion social media users in 2017. In this era of hyperconnectivity, drawing a clear line between your private and professional life is extremely complicated. Your employees add you on Facebook, follow you on Twitter, heart your Instagram photos and message you after work hours.
One of the first steps towards balancing your business and private life is using different social networks for different purposes. For instance, designed for sharing one’s photos, music and thoughts easily, Facebook, Instagram, and Snapchat are ideal for keeping track with your family and friends’ posts. On the other hand, enabling your coworkers to access the private content you share usurps your personal boundaries and, as such, is completely unnecessary. Meant for building and extending your professional network, online channels such as LinkedIn or Twitter are adequate for communicating with both your employees and potential clients. Logically, the key to making this work lies in informing your contacts about your decisions on time.
Stick to a Schedule
Managing both your family and your employees is not an easy task. The majority of female entrepreneurs face the problem of not having enough time to do the both. Here, multitasking is not an option. Bringing your projects home and working while your child asks you dozens of questions could only compromise the quality of your work, as well as your parenting efforts.
One of the most practical solutions to this problem is making a schedule. By planning your professional obligations in advance, you will manage to organize your work flow more efficiently and, this way, be able to spend your after work hours with your loved ones.
The mere fact that you’ve become a female entrepreneur means that you are professional, confident, brave, but also well-organized and highly adaptable. These are all traits you need to balance your private and professional life successfully. As these segments are highly interrelated, there is no need for separating them completely. Instead, finding a balance between them will help you keep a certain level of professionalism and yet not appear insensitive from your employees’ points of view.
About Your Guest Blogger: My name is Alex Williams, born and raised in beautiful Sydney. I am a journalism graduate and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to a wider audience, getting the chance to showcase my expertise and receiving recognition.