Do any of the following sound familiar?
- You’re not attracting clients
- You’re not generating income
- You keep changing your niche
- You spend way too much time on your computer
- You avoid networking because you get flustered when people ask what you do
- You’re starting to lose your confidence
Here’s the good news: The problem isn’t you, it’s probably your message.
Are you unintentionally watering it down?
Women do this all the time. I know because I struggled in my own business before I got crystal clear on who I was and what I had to offer.
As a reporter, I knew how to craft a message — for someone else. But when I left my day job to market my own work, I did so many things, including helping people write their books and talks and craft their messages, that my long-winded explanations just confused them.
I also knew I needed to create emails, write a blog, and maybe shoot some videos, but because I wasn’t clear, I wasn’t excited about that. So I didn’t do it.
Can you relate?
I was feeling so frustrated that, being a writer, I finally sat down and just started writing. That’s when I had my lightbulb moment. Yes, the clarity came through the writing process.
Now my message to others is simple: Stop watering down your message! Five simple words that changed my life — and my business. Because once I got clear in my message, my engagement level skyrocketed. People really “got” it. Then it opened up the conversation about all the ways that I could help them. It finally made sense.
And suddenly I had a lot to write about in those blogs and emails. And I loved my business again.
Then something startling happened. Once I saw my own lack of clarity, I started seeing it everywhere. At networking events, I realized that I saw many of the same women all the time and yet had no idea what they really did.
Could that be you, too? If so, here are three ways to stop watering down your message so you feel confident about sharing it and others hear it.
1) Try to boil down your message to one simple sentence. This is not your elevator speech. It’s even shorter. Make it so simple that any Sixth Grader can understand it.
2) Notice how the words feel. Do they feel right for you? Do they match your essence? It’s important that you truly embody your message because when you do, it makes it so much easier and exciting to share it.
3) Can you happily share your message? If it’s congruent with who you are, people will pick up on that and relax along with you. If it’s not congruent, it can repel them. Remember, words make up only about 7 percent of all communication, and the rest is non-verbal. If you can’t happily stand in your message, your body language will reveal that. So find the “just right” message that fits like a glove.
Sometimes all it takes is a simple tweak.
The most powerful way to discover your message is to get out your pen and just start writing. Write down what you’re using now, and then keep refining it. Writing concentrates your mind like a laser beam. It’s the easiest way to focus, drill down, and get to the core of your message.
Then try it out on others to see if it lands.
When you find that place of clarity, like me, you will feel the difference and so will your business. An undiluted message bypasses the wrong people and attracts your ideal clients like a magnet so that they can finally find you and hire you.
Got it? Great. Start writing!
About Your Guest Blogger: Best-selling author, speaker and coach Jill Hendrickson helps business owners find their compelling message so they can share it with the world. Join Jill on her exciting “Bali Triple Goddess Magic Writing Journey” and find your writing voice during six days adventure, transformation, self-care, and creative self-discovery in the world’s most exotic location. And if you’re in a hurry to get your book out, don’t miss her upcoming “Write Your Book in a Weekend” program. Sign in to learn more and to receive Jill’s check sheet on “5 Ways Your Message Gets Your Book Written, Your TEDx talk done, and Your First Retreat Hosted.”