Successfully Advertising on Facebook (on a limited budget)

Are you a small business owner with a limited marketing budget?

Do you wonder if advertising on Facebook is worth your time and money?

So, how do you, as a small business owner with a small budget run a successful Facebook Advertising campaign? You will be surprised at how easy it can be if you follow these simple steps:

  • Set your budget from the start (this is known as your campaigns ‘Lifetime’ budget). It will be easier to keep an eye on your spend if you nominate your total budget, rather than a daily or a Pay Per Click
  • Never use the Boost Post option on your business page, instead set up a Facebook Advertising account and advertise your posts from there. This will give you more control over targeting which in turn will give you better results
  • Next, think about how you want to set up your ad. You can either promote your page in general to get more likes from people in your target audience, promote posts for higher visibility, or simply create general ads linking back to your website. These can appear in either the newsfeed and/or the right sidebar or both.9-01-2014 8-24-52 AM
  • Identifying your audience is one of the most important steps in any marketing campaign. Facebook allows you to narrow your target audience by a number of factors, such as location, age, gender, relationship status, education, and more. In addition, any pages your target audience “likes” also makes them eligible to be targeted, either by precise interests or a general category.
  • Use any information you have about potential customers when setting up an audience to target. Be as precise as possible but at the same time careful not to target too narrowly or too broadly (you’ll see an estimate of the number of people available to reach. You will not want your estimated reach to be more than 10,000).

Facebook Ad’s: Nuts & Bolts

  • Placement: Users’ News Feed
  • “Headline”: 25 characters
  • Text: 90 characters
  • [NEW] Image: 154×154 pixels
  • [NEW] Link Description: 200 characters


  •  Have a clear Call-To-Action in every Ad; for example ‘Sign up Now’, ‘Click here now’, ‘Click here to claim your discount’
  • Test and run different variations of your Ad. This will help you for future campaigns to narrow down what works best for you and your business
  • Track your results using the Facebook reporting tool. Tracking the ROI of your advertising campaigns will help you to determine if;
    • You need to make changes to the campaigns because they were only slightly effective.
    • You should stop advertising on Facebook and concentrate your efforts elsewhere.
    • Your campaigns are doing very well and you should increase your budget because the ROI is sky high

If you would like assistance with structuring your campaigns, or simply would like an expert to do this for you then we can help!

Contact us for a quote today!