To create more successful marketing campaigns you need to understand who your customers are, and what motivates them to do business with you.
Basically, Professional Profiling is a way to create a portrait of your customers to help you make design decisions concerning your service and marketing strategies. Your customers are broken down into groups of people that share similar goals and characteristics and each group is given a representative with a photo, a name, and a description. This is also known as an “Avatar”.
To learn more about how to create your customer profile watch this video and don’t forget to leave a comment below.
Remember….. KISS Digital Marketing is here to help you! We have various consulting packages to suit everyone’s needs and budgets, so please don’t hesitate to contact us for a quote
Good luck. Implement, and remember to always be consistent!