Deep Breaths and Wine

Podcast Episode #32

Why did I call this episode ‘Deep Breaths and Wine’?
You’re going to have to list to this podcast to find out, but I promise you won’t regret it
Today I interview the lovely Kate Toon. Kate is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart.
Kate has helped countless small businesses produce great content and improve their copywriting and SEO. She is also the founder of The Clever Copywriting School and The Recipe for SEO Success e-course, as well as co-host on the Hot Copy Podcast. She presents the Write for Business show for the Dale Beaumont’s app and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference.
[spp-timestamp time=”2.40″] Here Kate shares her top tips if you struggle to be a great copywriter
[spp-timestamp time=”5.55″] Understanding copywriting for SEO – and the key factors
[spp-timestamp time=”7.40″] The art of ‘storytelling’ – is this just another buzz word fad or does it really work?
[spp-timestamp time=”10.45″] SEO is constantly changing (or is it?). There is so much information out there on SEO… but how do know what is good information and what is out of date information.
[spp-timestamp time=”14.30″] Does guest blogging for back links actually work?
[spp-timestamp time=”16.59″] What is the Misfit Entrepreneur
[spp-timestamp time=”20.40″] Dealing with people who are copycats and take your ideas
[spp-timestamp time=”22.30″] Why Kate does not believe in creating business plans
[spp-timestamp time=”25.35″] Why ‘bright shiny object syndrome’ is awesome!
[spp-timestamp time=”27.55″] Dealing with imposter syndrome
[spp-timestamp time=”30.35″] Learn why Kate is not a huge fan of collaboration

Links Mentioned in Podcast