Podcast Episode #32
Why did I call this episode ‘Deep Breaths and Wine’?
You’re going to have to list to this podcast to find out, but I promise you won’t regret it
Today I interview the lovely Kate Toon. Kate is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart.
Kate has helped countless small businesses produce great content and improve their copywriting and SEO. She is also the founder of The Clever Copywriting School and The Recipe for SEO Success e-course, as well as co-host on the Hot Copy Podcast. She presents the Write for Business show for the Dale Beaumont’s Brin.ai app and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference.
Listen to the Episode (37:20)
[2.40] Here Kate shares her top tips if you struggle to be a great copywriter
[5.55] Understanding copywriting for SEO – and the key factors
[7.40] The art of ‘storytelling’ – is this just another buzz word fad or does it really work?
[10.45] SEO is constantly changing (or is it?). There is so much information out there on SEO… but how do know what is good information and what is out of date information.
[14.30] Does guest blogging for back links actually work?
[16.59] What is the Misfit Entrepreneur
[20.40] Dealing with people who are copycats and take your ideas
[22.30] Why Kate does not believe in creating business plans
[25.35] Why ‘bright shiny object syndrome’ is awesome!
[27.55] Dealing with imposter syndrome
[30.35] Learn why Kate is not a huge fan of collaboration