Is Re Branding Worth It?

Episode #32

Dominique Perri, together with her husband runs Yoko (formally Baby Dino), an online retail store for kids fashion and lifestyle.
 
Her business has had a lot of success but what people don’t see on the outside is the hardship they’ve experienced to get to where they are today
 
Now, with a hugely successful business, Dominique decided to re-brand and take her business in a slightly different direction.
 
Why?
 
You will have to listen to find out 😉
 
In this Podcast you will learn;
  • [spp-timestamp time=”6.43″] Online clothing stores are so competitive, here Dominique shares her strategies that made her business stand out amongst the rest
  • [spp-timestamp time=”10.40″] The reasons WHY she decided to take on the mammoth task of re-branding
  • [spp-timestamp time=”12.15″] What was the most challenging part of re-branding
  • [spp-timestamp time=”15.10″] Learn the steps you need to take when you rebrand
  • [spp-timestamp time=”16.00″] Did rebranding affect SEO?
  • [spp-timestamp time=”18.35″] The costs (including the hidden ones) of rebranding and would she do it again?
  • [spp-timestamp time=”24.54″] The Pro’s and Con’s of working with your partner
  • [spp-timestamp time=”33.35″] How do you approach the big named brands?
  • [spp-timestamp time=”35.50″] Tips to get big brands to notice, and sell your products (learn what they actually look for in a product)!

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