If you want to maximise the potential impact of your blog posts and make them as search engine friendly as possible there are a few basic rules that you can follow.
Have a focus keyword cluster
Remember, not all of the content that you post within your blog should be self-promotional. You need to aim to create useful and relevant content, first and foremost, once you develop that trust and relationship with your site visitors, it will lead to more sales. So identify focus keywords that apply to each subject you want to write about. If you want your site to show up to users for a particular search query then one of the first steps is to make sure that you have content surrounding that subject.
You will need to target the keywords that are identified as the best to focus on within your niche to reach your target market, then you can incorporate that into the content. Ensure that each post has a specific focus and incorporate the relevant keywords. Remember not to overdo it as Google will identify the keyword stuffing which will only hinder the search visibility of your site.
Have an optimized URL
The focus of your blog post needs to be reflected in the URL of that page whenever possible. For example, you want to write an article about the best eateries to try while you are next in New York, your URL could be something like www.examplesite.com/best-eateries-in-new-york.
It’s clean and simple but incorporates the focus keywords. Make sure that your URLs are user-friendly, steer clear of really long, overly wordy URL’s and of course, again do not overdo it with keywords. It needs to make sense to users as well as the search engines.
Metadata refers to the text that you will see in the search engine results. Your title will appear above your URL and really is the first thing that users see. This is where you should include what the page is about, indicating to the user and the search engines what the focus of that page is. Use your meta description to entice your reader to click through, include a summary of what they will find, should they click through to your site.
Below is an example of metadata for Dynamic Business Women.
There are multiple benefits from inbound links, they can draw in readers from other websites who are interested in similar content to yours. Which means they’re likely to engage and be qualified referral traffic. By incorporating internal links you are also guiding the reader through your site to other material which has the added benefit of reducing your bounce rate as users will click through to additional pages.
There is a common misconception that it’s not beneficial to link out to other sites from your articles. This couldn’t be further from the truth, in fact if you do link out to additional good quality information on other sites, it can actually boost your page rank. It’s a great indicator to the search engine as to the niche that you are targeting. Though as with everything in SEO you need to find the correct balance and not go overboard with too many.
By starting off your content on the right foot you can build up the visibility of these pages to your target audience which can lead to an increase of your online revenues. Ensure that you don’t over optimize your posts and have a strategic plan in place to achieve the most you can for your business.
About Your Guest Blogger: Victoria is an SEO and Social Media Marketing Expert at Digital Visibility Group. A company focussed on providing the very best in Digital Marketing across the United States and Australia. Drop Victoria a line via her site!