There’s a new way to grow your business and take it to new heights. Ok, so it’s not that new, but still relatively unknown in many industries….
So you’ve probably heard that you can have an online business and have more freedom to do the things you love, to spend more time with your family and to generally live the life that you’ve always wanted, right?
But how do you go from having a brick and mortar business to creating an online business to really leverage the power of the interwebs?
Well, in the online business world also known as the online expert industry (consisting of coaches, consultants, online marketers, authors or speakers) the secret lies in thinking of yourself as a leader. As an expert.
As an expert, you are someone that knows what you’re talking about and someone who has worked their butt cheeks off to get where you are today.
Oh, Hell yeah, I hear you say!
If you know how to do something really well and you know that other people will likely struggle with that issue, the reality is that people will ‘hands down’ pay you for that information.
If you can relate to this scenario then you’re an expert waiting to be unleashed into the online world BOOM!
Let’s say you’re a massage therapist, and you run a successful local massage therapy practice and you’ve spent years growing your business and getting it to where it is now and you’re rocking it, you have a full practice, lots of awesome clients, a long waiting list the works!
So quite frankly you’re the ‘bees knees’, right?
But along the way you spent countless hours and money making wrong decisions and you wish, that at the time there was someone or something to tell you exactly what steps to take and when to fast track your business.
Now tell me, if there was a guide, roadmap, program or blueprint to tell you how to get there, you would have paid top dollar for it? I’m sure the answer is YES and I can see you nodding!
Ding-ding-ding JACKPOT. Has the penny dropped yet?
If you are able to share your knowledge, expertise and experience to achieve a certain outcome
in the form of:
● How to instructions
● Step by step information
● Coaching & Consulting or
● A transformational processes, then sister, you should really start considering yourself an expert.
This is how you can make the transition over into the online expert world and take your business online.
You can package up your knowledge as listed above and create products and programs in the form of:
● Online courses/digital programs
● Ecourses – a course delivered by email
● A membership site where – people pay a subscription to have access to a community
● A group coaching program
● A workbook/guide
● A retreat
● Summits, Webinars, Hangouts & Teleconferences etc
The possibilities are endless.
But i’m sure you’re thinking … ‘i’m not an expert!’ and the reality is….
You don’t need permission to become an expert
No really, you don’t.
The expert police aren’t going to hunt you down and put you in ‘expert jail’.
The thing is, you don’t need someone to tell you that you are an expert in your field. Believe and trust in yourself.
If you have done the hard work to get to where you are now and you have the credibility, knowledge, expertise and experience behind you, you’re good to go.
As Brendon Burchard the founder of Experts Academy says ‘who the hell are you NOT to be an expert?’.
You have every right just as much as the next person to help others through your experiences and you’ll be doing them a disservice if you didn’t.
By stepping up as a leader in your field and creating products and programs to grow your business, leverage your time and income you are able to start creating a passive income and multiple income streams.
What is a passive income?
A passive income means you get to leverage the power of the interwebs (as I like to call it) by creating ‘systems of automation that allow transactions, cash flow, and growth to happen without requiring a real time presence’ Pat Flynn, Smart Passive Income Blog.
Sounds awesome right but that’s just how Pat Flynn makes a living by creating a passive income and digital products, and this dude is rocking high 5 figure months consistently. Ok his following and audience is humongous, but you get my point.
In essence you can start creating your products and programs to really leverage your time to potentially move away from working 1:1 to working with 1:Many. The products you create can start replacing your previous 1:1 sessions which is what’s required to grow your business.
So, as you can see there are so many ways in which you can start growing your business in a new way to really leverage the power of the internet to reach and help more people.
Now, I’d love to hear from you, leave a comment below and use the space to let me know if you think of yourself as an expert ready to take your business to new heights?
Bio: Janet Kafadar is a Signature Program Specialist and she helps service providers create Signature Online Programs and Products to give them more time, more money and to live a lifestyle they truly desire. Her mission is to help you find NEW ways to help your clients MORE, but work LESS.