How creating a Podcast has effected my business after just 2 weeks
I had a small win yesterday.
When I first decided to create the Dynamic Business Womens podcast I had two short term goals that I wanted to achieve.
- To create good quality interviews with other women in business, that showcased their extraordinary talents and their business journey to help inspire others, and…
- To be showcased on the iTunes ‘New and Noteworthy’
Well hooley dooley during my coffee break yesterday I logged onto iTunes and nearly choked on my Tim Tam carrot stick when I saw this!!!
When I set myself a large goal like creating a Podcast, I map everything out in steps and small achievable goals. If I don’t I tend go into overwhelm and then it all falls to sh!t…. yeah, I’m like that.
I had absolutely no idea how to create a podcast, I didn’t even know where to begin. All I knew was that I wanted to create one.
You see the thought of sitting down writing a blog each week gives me the shudders. Writing was never my thing and unless I am on a roll, inspired and in the zone (like I am now!) then I really struggle to get out weekly content.
I suffer a lot from writers block.
However… I was born with the gift of the gab (and a slight warped sense of humour) and felt that my personality just didn’t come across the same when I write… hence the podcasting idea.
So now that I knew what direction I wanted to take, I just needed to do it and pull up my big girl pants.
So here I am… 2 weeks after the release of my first podcast (at the time of writing this I have now released 7) and these are the effects that podcasting has had on my business:
- I made it to the New & Noteworthy after 15 days, which in turn increased my online presence to an audience that may never have found me before.
- I had a large increase of newsletter subscribers without having to pay for marketing/advertising. They were all organic
- I now have amazing weekly content on my blog
- After just 2 weeks my podcast has been downloaded over 460 times
- I’m connecting, getting to know, and learning from incredible women in business through my interviews
- The more I do it the better I’m becoming at public speaking (and overcoming a fear at the same time)
- My audience is now connecting with me more, commenting, reaching out and engaging
- My membership subscriptions has increased
I’m going to be very honest and say that creating a podcast initially was fairly time consuming, but mostly because I had to do all the research and I wanted to have 8 interviews pre-recorded and ready to go (I love batching what can I say!). But now I have everything streamlined and systematic so that once an interview is recorded, the systems I have created means I only spend approx 1 hour getting it edited and uploaded.
Easy peasy!
Let’s hear from you!
Do you have a podcast, thinking of creating one or have questions? If so then comment below as I’d love to hear from you!
