How Podcasting has Effected My Business

How creating a Podcast has effected my business after just 2 weeks

I had a small win yesterday.
When I first decided to create the Dynamic Business Womens podcast I had two short term goals that I wanted to achieve.
  1. To create good quality interviews with other women in business, that showcased their extraordinary talents and their business journey to help inspire others, and…
  2. To be showcased on the iTunes ‘New and Noteworthy’

Well hooley dooley during my coffee break yesterday I logged onto iTunes and nearly choked on my Tim Tam carrot stick when I saw this!!!

When I set myself a large goal like creating a Podcast, I map everything out in steps and small achievable goals. If I don’t I tend go into overwhelm and then it all falls to sh!t…. yeah, I’m like that.
I had absolutely no idea how to create a podcast, I didn’t even know where to begin. All I knew was that I wanted to create one.
You see the thought of sitting down writing a blog each week gives me the shudders. Writing was never my thing and unless I am on a roll, inspired and in the zone (like I am now!) then I really struggle to get out weekly content.
I suffer a lot from writers block.
However… I was born with the gift of the gab (and a slight warped sense of humour) and felt that my personality just didn’t come across the same when I write… hence the podcasting idea.
So now that I knew what direction I wanted to take, I just needed to do it and pull up my big girl pants.
So here I am… 2 weeks after the release of my first podcast (at the time of writing this I have now released 7)  and these are the effects that podcasting has had on my business:
  • I made it to the New & Noteworthy after 15 days, which in turn increased my online presence to an audience that may never have found me before.
  • I had a large increase of newsletter subscribers without having to pay for marketing/advertising. They were all organic
  • I now have amazing weekly content on my blog
  • After just 2 weeks my podcast has been downloaded over 460 times
  • I’m connecting, getting to know, and learning from incredible women in business through my interviews
  • The more I do it the better I’m becoming at public speaking (and overcoming a fear at the same time)
  • My audience is now connecting with me more, commenting, reaching out and engaging
  • My membership subscriptions has increased

I’m going to be very honest and say that creating a podcast initially was fairly time consuming, but mostly because I had to do all the research and I wanted to have 8 interviews pre-recorded and ready to go (I love batching what can I say!). But now I have everything streamlined and systematic so that once an interview is recorded, the systems I have created means I only spend approx 1 hour getting it edited and uploaded.

Easy peasy!

Let’s hear from you!

Do you have a podcast, thinking of creating one or have questions? If so then comment below as I’d love to hear from you!