9 Tools to Execute Content Marketing Strategy Effectively

Content marketing is as challenging as it is exciting. Providing interesting, useful content for your audience helps to establish yourself or your brand as a thought leader in the industry. These articles are also helpful for your SEO strategies. While we know the perks of content marketing, let’s admit it, it’s not always easy to come up with ideas, and the whole process can be extremely messy if it’s not well-organised. Don’t worry, check out the tools below to make your life a little bit easier.

Planning & Scheduling

  • Editorial template

Content marketing can be a real problem without an editorial calendar. As you need to create a content plan for the coming weeks, months and probably the whole year, it is important to have a well-organised plan and schedule. You will need to make sure what tasks are on track, and that you are not missing out on important dates (if your blog requires). Here’s a great list of editorial calendar templates.

Asana is a project management tool which can be used for various purposes. The tool allows you to create teams, add tasks, assign tasks, indicate deadline, reminders and more. You can also input comments and share relevant files. You can also use this as a content calendar where you assign articles, publishing dates as well as jot down any new ideas. As a task is completed, you can cross it out of the list, and it will disappear from the list. While it’s not the best tool to see which articles have been published, it is very useful to manage your editorial schedule.

Ideas generation

This Portent tool suggests various article titles as you input the keyword of choice. You will come across strange ideas that cause giggles. While not every suggestion can be used, it’s a good way to re-energise your creativity. You will also notice the formula of a catchy title when you use the tool.

  • Pearltrees

Pearltrees allows you to save articles on the web, classify and organise them into categories. It is not exactly an idea generation tool, but reading (or rereading) your favorite articles, best practices, helpful advice can kindle your creativity. The tool does more than that, as you can also share quotes from the articles on social networks, as well as share your lists with colleagues or browse others’ articles. It is a great way to share resources amongst the team. You can install Pearltrees extension to your browser to use it at any time.

On Buzzsumo, you will be able to see best-performing articles for chosen keywords. You can also see the number of social shares, backlinks an article has. It is a great way to find out what others have written about the topic and what has been well-received. Buzzsumo also gathers trending articles on the web if you want to touch on latest fads.


Grammarly is a great application to make your writing error-free. The tool scans your text and highlights any typos or grammatical errors. If you use the paid version, the tool will help you correct advanced errors as well as scan the text for plagiarism. When a mistake is spotted, Grammarly will give you suggestions on how to correct it and what type of error it is. You can also install a browser extension to scan your emails and any text written on the web. However, do note that it does not work with Google document.

Stock Photos

If you don’t have your own library of images and don’t want to pay a huge amount, then Pixabay is a great alternative. There are over 900,000 royalty-free images for you to download, all free of charge. You can also find vector graphics and videos. However, you will need to be picky on the images as not all of them are nice.

Blogging Platform & Plugins

There are plenty of blogging platforms out there, but WordPress is amongst the best ones. You can choose pre-designed themes for your blog, and there are plenty of beautiful templates there. From that, you can customise it to fit your brand image. WordPress is also popular for having a great number of useful plugins.

Talking about plugins, Yoast creates a very useful SEO plugins for WordPress. The tool will give you a list of criteria to make your article SEO-optimised.  You can key in the keyword you want to rank for, and Yoast will let you know what needs to be done to optimise the article. It also gives indications about how easy to read an article is.

About Your Guest Blogger: Khanh oversees marketing executions at Villa-Finder.com, the leading villa booking platform in Asia, with more than 1,000 villas in BaliSri LankaPhuketSamui and Mauritius. She is in charge of content, email to social media and influencer marketing of the company.